Pink

Leila LOVES the color pink. Perhaps it seems a bit stereotypical, but she's really really into the color. She chooses her clothes these days and she insists on wearing the color pink. She insists on wearing her pink shoes (not her tennis shoes, which are white with pink trim, but her PINK shoes). Although they're not pink, she LOVES her black patent leather shoes. They're very girly. But the pink ones are definitely her favorite.

The other day, while we were in the grocery store, she noticed some yogurt in a pink container. She just HAD to have it. "It's PINK!", she screamed at the top of her lungs in the middle of the grocery store. Didn't matter that she wouldn't want to eat it, she just had to have the yogurt in the pink container.

I think those marketers know what they're doing.